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Ublock origin and ghostery8/7/2023 ![]() We only tested Chrome extensions, as it remains the world's most popular browser. We tested each ad blocker in Chrome version 100. How We Test Ad BlockersĪll our testing was done on a macBook Pro running macOS 11.6.4. Other browsers, including Brave, Opera, and Vivaldi, include ad blockers as well. Firefox blocks many trackers in its default mode. Many modern browsers have tracker blocking built in. Ad blockers not only keep you from seeing some ads, but the best ad blockers also block the trackers and other tools advertisers use to spy on you. Ever wonder why you see the same ads follow you across different sites? How is Instagram able to show you extremely targeted ads? It's because gathering information about you and your activities is big business. The practice is called malvertising, and it's perhaps the most compelling reason to try and keep web ads out of your life.įinally, nearly all advertising in this modern age is built on the privacy-eroding practices of surveillance capitalism. The bad guys submit ads carrying malicious code or pointing to malicious sites, which are accepted and displayed on trusted websites. Some online ads pretend to be from antivirus scanners, proclaiming you've been infected and need to download their malware protection solution, which might itself be malicious or simply a way to scare you into buying a subscription you don't need.Īlthough it’s rare, we've seen cases where legitimate sites and ad networks were hijacked by attackers. Some take over your screen, claiming to be from law enforcement and demanding you pay a hefty (and spurious) fine. While legitimate ads can be annoying enough, some ads are deceptive or even dangerous. We look through some of the best-known names in the ad-blocking business to help you find the right one for your needs. Ad blockers seek to rein in those problems and make the web a little bit better. My advice: take the time to look at the Adblock Plus instructions you might be surprised by what you discover.Ads are ugly, they make websites look and perform worse, and their weird tricks-like appearing suddenly or autoplaying videos-can be extremely irritating. This confusion is primarily because of its design. Regardless, you can now manually remove these ads in a few steps.Ī minor point about Adblock Plus is its sometimes confusing way of presenting extra features that can also be beneficial. They are respectful, don't interfere with content, and are clearly labeled with the word "advertisement" or its equivalent." Of course, these words are highly subjective, which is probably one of the reasons decisions on what makes a committee now makes an acceptable ad. These are described as those that "aren't intrusive or annoying. In the process, it does a great job of not negatively affecting the look and feel of a website.ĭespite its pedigree, one criticism you'll hear most about Adblock Plus is its " acceptable ads" policy. After installation, Adblock Plus immediately gets to work and begins blocking and obstructing things you probably won't want to see. Its ease of use and price (free) have made it a winner for many years. If you're looking for an ad blocker that's been around for a while, you can't do much better than Adblock Plus. ![]() It's sometimes difficult to find "extras" ![]()
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